The client contacted us about a concept for a combined clothes store and café/bar, and wanted us to come up with both names as well as the profile for it. The concept for the clothes was that they were gonna be warm, soft, indoor cabin wear, and the café/bar a luxurious lodge feel to it. He wanted to be able to sell the clothes in other stores too, so we decided to make two separate names and profiles, that could still work together. The values we wanted to enhance was luxurious and urban. The name of the clothes brand is Killing, which in norwegian means kid goat (and we liked the double meaning of the word). And the café/bar we named Lodge.
Working with me on this was Katinka Jørgensen, Joakim Grønli and Christoffer Grav.